KennedyFitch welcomes ASHQ to strengthen its position in HR Transformation and Digital HR
KennedyFitch has acquired ASHQ, the consultancy firm, founded and built by Jolanda Hidding and her team, known for its expertise in HR transformation, HR technology and people data. Before the acquisition, ASHQ was part of SHQ.
With Jolanda and her team joining KennedyFitch, we strengthen our People Advisory capabilities and expand our ability to support organizations in building future-ready HR functions that combine leadership, strategy, technology and data.
“What convinced us about ASHQ was not only their expertise, but the way they approach transformation with clients. Like us, they are partners in positive impact, working with their clients to enhance the business value that HR adds through strategy as well as through execution. Bringing our teams together will allow us to support clients in a more integrated way, expanding our HR transformation, technology and digital offering will bring great value to our clients and beyond. We are looking forward welcoming Jolanda as Managing Partner of KennedyFitch and onboarding the team”
Joan Beets, Frank van den Brink and Nils Richter, Managing Partners at KennedyFitch
Why this step
Across industries, organizations are rethinking how leadership, people strategy and technology come together. HR is increasingly operating not only as a strategic partner but also as an engine of execution. This requires HR organizations that are well-designed, digitally enabled and able to translate people strategy into real value add for the business.
By welcoming ASHQ, we bring together complementary expertise that allows us to support clients more broadly across the full HR transformation journey and across Europe.
What this means for our clients
Current clients of ASHQ will continue to work closely with Jolanda and her team as their trusted point of contact. For KennedyFitch clients, the addition of ASHQ brings additional expertise in HR transformation, HR technology and people data. This allows us to support organizations not only in leadership and people strategy, but also in the design, digital enablement and practical execution of the HR function. Together we can support organizations more broadly in strengthening their HR function and translating people strategy into practical execution.
“Our ambition has always been to help organizations modernize their HR functions and translate technology and data into real value for both people and the business. Joining KennedyFitch allows us to bring that expertise into a broader context and support clients in a more integrated and impactful way.”
Jolanda Hidding, Founder ASHQ / Managing Partner KennedyFitch
ASHQ operated before the acquisition as part of SHQ. Following this transaction, SHQ will continue to focus on its implementation activities under the PSHQ label.
“We would like to thank Jolanda and the ASHQ team for the collaboration and dedication that have contributed to the development of the business. We wish Jolanda, the team, and KennedyFitch every success in this next chapter and look forward to seeing the continued growth and achievements that will result from this partnership.”
Ronald van den Heuvel, Gonen Frenk and Jeroen de Bruijn, Partners at Services HQ
These added capabilities further strengthen KennedyFitch’s role in helping organizations build future-ready leadership teams and HR functions across areas such as:
Design the future HR organization
- Define the role and positioning of HR within the business
- Develop HR operating models and service delivery structures
- Align HR strategy, processes and technology
Transform and modernize HR
- Design digital HR roadmaps and transformation plans
- Optimize HR processes and employee journeys
- Support HR transformation programs and change adoption
Shape and realize the future of digital HR
- Guide organizations in selecting the right digital HR solutions
- Support digital HR transformations
- Ensure digital HR solutions support real business needs
Strengthen HR data and decision-making
- Improve HR data governance and quality
- Translate workforce data into meaningful insights
- Support evolving regulatory and reporting requirements such as ESG and CSRD
For more information or questions, visit our HR Tech page or get in touch with Jolanda
