AI IN HR REPORT

At KennedyFitch, we believe the real AI question is no longer simply what the technology can do, but what kind of work and organisations we want to create with it.

That is why we created From Hype to Impact together with the HR community. We surveyed 200+ HR practitioners, gathered perspectives from 30+ AI specialists, and explored 9 organisational cases with leaders already applying AI in practice.

Together, they helped us look beyond adoption and use cases to the bigger choices ahead: how work changes, where human judgement remains essential, how value is created and who benefits from it.

Thank you to everyone who contributed. This is a report shaped with the HR community, for the HR community.

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ABOUT THE REPORT

From Hype to Impact looks at what happens when AI moves beyond individual tools and into the way organisations actually work. It explores the tensions leaders now need to navigate, from automation versus redesign and AI autonomy versus human judgement, to capability, trust and where the value created by AI ultimately goes.

The report gives you a perspective on where HR is today, what organisations are learning in practice, and seven positions for what needs to happen next.

Not a prediction of the future.
A starting point for making better choices now.

Lessons from organisations putting AI into practice

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