On October 1st, KennedyFitch officially launched PACO, a digital twin of Patrick Coolen and a digital sparring partner for People Analytics. PACO is designed for HR leaders and People Analytics professionals who are at the beginning of their analytics journey or who are considering how to get started. It brings the expertise of Patrick Coolen directly to you in an innovative, digital format.
At KennedyFitch, we work with clients to explore the future of work – from AI and digital agents to new approaches to organization and collaboration. While no one can predict precisely how the future will evolve, we believe we can shape it today and keep it human-centered. PACO enables you to explore new ideas, apply proven best practices, and make data-driven decisions that move your organization forward. To encourage adoption, PACO is free for the first 25 People Analytics and HR leaders who register.
What You Can Do with PACO
With PACO, HR leaders and People Analytics professionals can:
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Explore best practices in People Analytics
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Learn how to design a future-ready People Analytics roadmap
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Discuss data management, analytical services, and strategy alignment
Each session provides actionable insights tailored to your business, a personalized download with high-level recommendations and a full session transcript for reference.
Why PACO Matters for HR and People Analytics
Developed in collaboration with Meta-Skills, PACO combines the practical expertise of Patrick Coolen with the power of digital interaction. It is designed to help organizations:
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Build maturity in their People Analytics journey
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Strengthen the link between HR strategy and business goals
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Unlock insights that support sustainable growth and workforce engagement
How to Register for PACO
PACO is available free of charge for People Analytics and HR leaders who are at an early stage of their journey or who are exploring how to begin. To participate, simply complete the registration form. The first 25 eligible applicants will receive a personal login code to access PACO and start exploring immediately.
About Patrick Coolen
Patrick Coolen is a recognized thought leader in People Analytics, Strategic Workforce Management. AI in HR, employee listening and HR strategy. With years of experience in building evidence-based HR practices, he has advised global organizations on how to translate data into real business impact. Patrick is known for making analytics practical, accessible, and actionable, helping leaders move from insights to decisions that matter.





